Here’s what your morning drink says about you

According to a new study, your entire lifestyle can probably be summed up by what you drink in the morning.

In a survey of 2,000 American adults, divided between 1,000 coffee drinkers and 1,000 matcha drinkers, several personality and lifestyle differences and some surprising similarities were observed based on their favorite drink.

If you’re a matcha drinker, you’re more likely to get up early (54%), prefer outdoor activities (26%), be ambivert or a balance between introvert and extrovert (46%), and describe yourself as adventurous. 29%).

Commissioned by Califia Farms and conducted by OnePoll, the study found, in comparison, more than half of coffee drinkers prefer to sleep later (53%), prefer indoor activities such as watching movies (38%) and are more likely to be an introvert (42%).

Four in five (81%) of both groups exercise regularly, although matcha drinkers tend to exercise more frequently than their coffee-drinking counterparts (four times a week, compared to three).

Of those who exercise regularly: Early matcha drinkers were more likely to sweat in the morning (42%) versus the afternoon or evening, while coffee drinkers preferred to wait until the afternoon (39%).

In terms of astrology, matcha drinkers are more likely to be fire signs, such as Aries, Leo and Sagittarius (27%) or water signs, such as Cancer, Scorpio and Pisces (26%).

Meanwhile, earth signs such as Taurus, Virgo and Capricorn and air signs such as Libra, Aquarius and Gemini were more likely to drink coffee (27%).

Despite several differences between coffee and matcha drinkers, both enjoy being their own baristas, with nearly three-quarters (74%) of coffee drinkers and two-thirds (66%) of matcha drinkers preparing their drink at home

Coffee drinkers were also found to take slightly less time to make their cup. The average coffee drinker took four minutes to make their cup, compared to five minutes for matcha drinkers.

While matcha drinkers spent more time preparing their morning drink, they reported spending more less time in general to get ready for the day, i.e. shower, bathe, brush teeth (27 minutes on average vs. 30 minutes for coffee drinkers).

There are no wrong answers in a study like this, and it’s fun to see the differences in how people approach their day, said Suzanne Ginestro, director of marketing for Califia Farms. Matcha drinkers, while we’ve found that they typically get up earlier, don’t always have five minutes to prepare their matcha. Luckily, we have a quick and easy way for those who want to be able to pour their perfect matcha and go.

The study also revealed more insights related to people’s preference for their morning drink.

Both coffee and matcha drinkers agreed that it is important for them to stay up to date with new and upcoming trends, but the latter were much more in tune with social media trends (62% vs. 47% of coffee drinkers).

Matcha drinkers may be the more socially savvy of the two, but they’re also the older, reading about six books a year for fun, compared to just four for coffee drinkers.

Both groups, however, approach the table on some things. Both coffee and matcha drinkers enjoy going out with friends and family on weekends (34%), playing video games (13%) and enjoying hearty breakfasts (7%). Both spend between $5 and $10 per week or between $260 and $520 per year on their favorite drink.

And when they did exercise, both groups listed their favorite workouts as cardio (33%), weight training (14%) and yoga (13%).

Survey methodology:

This random double opt-in survey from 2,000 Americans, split between 1,000 coffee drinkers and 1,000 matcha drinkers was commissioned by Farms of Califia between February 12 i February 26, 2024. It was conducted by a market research company OnePollteam members are members of the Market Research Society and have corporate membership in the American Association for Public Opinion Research (AAPOR) and the European Society for Marketing Opinion and Research (DREAM).